{"id":46497,"date":"2023-01-11T13:52:41","date_gmt":"2023-01-11T11:52:41","guid":{"rendered":"https:\/\/www.irion-edm.com\/?p=46497"},"modified":"2025-01-07T12:26:41","modified_gmt":"2025-01-07T10:26:41","slug":"chief-data-officer-executive-4xchance-trasformare-processi","status":"publish","type":"post","link":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/","title":{"rendered":"Se il Chief Data Officer \u00e8 un executive, l\u2019azienda ha chance quadruple di trasformare i processi grazie ai dati"},"content":{"rendered":"<p>Le aziende in cui il <strong>Chief Data Officer <\/strong>&#8211; il manager che ha la responsabilit\u00e0 della data strategy e dei processi di gestione dei dati &#8211; ha assunto un ruolo esecutivo (\u201cexecutive\u201d o \u201cC-Level\u201d come spesso viene chiamato un incarico di alto profilo organizzativo, con budget e staff dedicati) sono quattro volte pi\u00f9 propense a <strong>usare i dati per trasformare processi, prodotti e servizi<\/strong>. Se invece il CDO ha un ruolo pi\u00f9 \u201cleggero\u201d questo moltiplicatore scende a due.<\/p>\n<p>\u00c8 quanto ha sottolineato <strong>Douglas Laney<\/strong>, docente di Economia dell\u2019Informazione all\u2019Universit\u00e0 dell\u2019Illinois e autore del celebre saggio <strong>Infonomics <\/strong>(\u201cCome monetizzare, gestire e misurare le informazioni come un asset e creare vantaggi competitivi\u201d), durante il suo recente keynote alla convention 2022 di <strong>DAMA Italy<\/strong>, capitolo italiano dell\u2019associazione internazionale di Data Management.<\/p>\n<p>\u201cDopo l\u201911 settembre \u2013 spiega Laney \u2013 i dati hanno assunto un ruolo determinante anche come voci di bilancio e oggi sono una delle maggiori risorse per l\u2019azienda <strong>(\u201cmost critical assets\u201d)<\/strong>. Si sente spesso dire che sono il nuovo petrolio, ma non \u00e8 proprio cos\u00ec: hanno molti meno limiti! Sono il quinto fattore di produzione, anzi a volte si sostituiscono\u201d alle forze tradizionali (terra, lavoro, capitale e impresa).<\/p>\n<h2>La gestione dei dati basata su driver<\/h2>\n<p>In tempi di turbolenza economica, secondo il docente che nel 2022 ha pubblicato l\u2019ultimo saggio \u201c<strong>Data Juice <\/strong>&#8211; 101 storie su come le organizzazioni stanno \u2018spremendo\u2019 valore dai loro data asset\u201d, per gestire i dati al meglio \u00e8 importante che le aziende passino <strong>dai modelli trend-based a modelli driver-based<\/strong>.<\/p>\n<p>\u201cNei primi guardi il tuo storico per generare previsioni, nei secondi guardi all&#8217;esterno per trovare indicatori rilevanti per il tuo business &#8211; spiega Laney &#8211; i modelli basati sui driver sono difficili: devi capire quali dati esterni incorporare, quali sono pi\u00f9 importanti e predittivi per la tua attivit\u00e0. Inoltre, \u00e8 meglio trovare fonti uniche di dati esterni, che non siano gi\u00e0 sfruttate dai competitor\u201d.<\/p>\n<p>E anche i dati possono dare un impulso ai grandi temi <strong>ESG <\/strong>(environmental, social and corporate governance) considerato oggi una priorit\u00e0 da numerose imprese, grazie alle \u201c6R\u201d della <strong>Data Sustainability: <\/strong>Refuse, Reduce, Reuse, Repurpose, Recycle, Remove. Il guru statunitense dell\u2019economia dei dati sottolinea inoltre le opportunit\u00e0 degli <strong>Open Data <\/strong>(\u201cNel mondo esistono 10 milioni di dataset pubblicati dai governi\u201d) nonch\u00e9 la necessit\u00e0 di rispettare normative come il GDPR.<\/p>\n<h2>Data Monetization in 3 fasi<\/h2>\n<p>Laney ha poi dedicato un\u2019ampia parte del suo intervento alla <strong>Data Monetization<\/strong>, per la quale propone alle aziende un approccio di tipo <strong>\u201cData Product\u201d<\/strong> in tre fasi:<\/p>\n<ol>\n<li><strong>generare idee <\/strong>per innovare grazie ai data asset (e prioritizzarle)<\/li>\n<li><strong>curare il Design <\/strong>(testare l\u2019idea sul mercato, identificare i potenziali utenti e definire i requisiti per mantenere il prodotto<\/li>\n<li><strong>curare la realizzazione (Build)<\/strong>, dall\u2019infrastruttura al tipo di offerta.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":191,"featured_media":46510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[123],"tags":[],"settori":[],"topics":[110],"cliente":[],"partner":[],"authors":[],"personas":[],"knowledge_area":[],"use_cases":[],"class_list":["post-46497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CDO: quando \u00e8 un executive, pi\u00f9 chance di trasformare processi<\/title>\n<meta name=\"description\" content=\"Le aziende in cui il Chief Data Officer ha un ruolo esecutivo (C-Level) usano i dati pi\u00f9 spesso anche per innovare prodotti e servizi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CDO: quando \u00e8 un executive, pi\u00f9 chance di trasformare processi\" \/>\n<meta property=\"og:description\" content=\"Le aziende in cui il Chief Data Officer ha un ruolo esecutivo (C-Level) usano i dati pi\u00f9 spesso anche per innovare prodotti e servizi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/\" \/>\n<meta property=\"og:site_name\" content=\"Irion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/irion.edm\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-11T11:52:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T10:26:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2023\/01\/Laney-blogpost-CDO-Irion-2023.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@irion_edm\" \/>\n<meta name=\"twitter:site\" content=\"@irion_edm\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/\"},\"author\":{\"name\":\"Team Marketing\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#\\\/schema\\\/person\\\/8e06fbbf02a485c63c7e6f382d3e481d\"},\"headline\":\"Se il Chief Data Officer \u00e8 un executive, l\u2019azienda ha chance quadruple di trasformare i processi grazie ai dati\",\"datePublished\":\"2023-01-11T11:52:41+00:00\",\"dateModified\":\"2025-01-07T10:26:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/\"},\"wordCount\":473,\"publisher\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.irion-edm.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Laney-blogpost-CDO-Irion-2023.jpg\",\"articleSection\":[\"Eventi\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/\",\"url\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/\",\"name\":\"CDO: quando \u00e8 un executive, pi\u00f9 chance di trasformare processi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.irion-edm.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Laney-blogpost-CDO-Irion-2023.jpg\",\"datePublished\":\"2023-01-11T11:52:41+00:00\",\"dateModified\":\"2025-01-07T10:26:41+00:00\",\"description\":\"Le aziende in cui il Chief Data Officer ha un ruolo esecutivo (C-Level) usano i dati pi\u00f9 spesso anche per innovare prodotti e servizi\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.irion-edm.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Laney-blogpost-CDO-Irion-2023.jpg\",\"contentUrl\":\"https:\\\/\\\/www.irion-edm.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Laney-blogpost-CDO-Irion-2023.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Douglas Laney CDO executive value\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/eventi\\\/chief-data-officer-executive-4xchance-trasformare-processi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Se il Chief Data Officer \u00e8 un executive, l\u2019azienda ha chance quadruple di trasformare i processi grazie ai dati\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/\",\"name\":\"Irion\",\"description\":\"Enterprise Data Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#organization\",\"name\":\"Irion\",\"url\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.irion-edm.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/logo-164.png\",\"contentUrl\":\"https:\\\/\\\/www.irion-edm.com\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/logo-164.png\",\"width\":164,\"height\":56,\"caption\":\"Irion\"},\"image\":{\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/irion.edm\\\/\",\"https:\\\/\\\/x.com\\\/irion_edm\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/899665\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCoSbxRz4vKZXWN4BAXlTN0w\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.irion-edm.com\\\/it\\\/#\\\/schema\\\/person\\\/8e06fbbf02a485c63c7e6f382d3e481d\",\"name\":\"Team Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/161c76613f9c5cc2fdb474c11e5bea57f088f7021071a395f82f49d33f60deb2?s=96&d=https%3A%2F%2Fwww.irion-edm.com%2Fwp-content%2Fthemes%2Fthegem%2Fimages%2Fdefault-avatar.png&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/161c76613f9c5cc2fdb474c11e5bea57f088f7021071a395f82f49d33f60deb2?s=96&d=https%3A%2F%2Fwww.irion-edm.com%2Fwp-content%2Fthemes%2Fthegem%2Fimages%2Fdefault-avatar.png&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/161c76613f9c5cc2fdb474c11e5bea57f088f7021071a395f82f49d33f60deb2?s=96&d=https%3A%2F%2Fwww.irion-edm.com%2Fwp-content%2Fthemes%2Fthegem%2Fimages%2Fdefault-avatar.png&r=g\",\"caption\":\"Team Marketing\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CDO: quando \u00e8 un executive, pi\u00f9 chance di trasformare processi","description":"Le aziende in cui il Chief Data Officer ha un ruolo esecutivo (C-Level) usano i dati pi\u00f9 spesso anche per innovare prodotti e servizi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/","og_locale":"it_IT","og_type":"article","og_title":"CDO: quando \u00e8 un executive, pi\u00f9 chance di trasformare processi","og_description":"Le aziende in cui il Chief Data Officer ha un ruolo esecutivo (C-Level) usano i dati pi\u00f9 spesso anche per innovare prodotti e servizi","og_url":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/","og_site_name":"Irion","article_publisher":"https:\/\/www.facebook.com\/irion.edm\/","article_published_time":"2023-01-11T11:52:41+00:00","article_modified_time":"2025-01-07T10:26:41+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2023\/01\/Laney-blogpost-CDO-Irion-2023.jpg","type":"image\/jpeg"}],"author":"Team Marketing","twitter_card":"summary_large_image","twitter_creator":"@irion_edm","twitter_site":"@irion_edm","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/#article","isPartOf":{"@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/"},"author":{"name":"Team Marketing","@id":"https:\/\/www.irion-edm.com\/it\/#\/schema\/person\/8e06fbbf02a485c63c7e6f382d3e481d"},"headline":"Se il Chief Data Officer \u00e8 un executive, l\u2019azienda ha chance quadruple di trasformare i processi grazie ai dati","datePublished":"2023-01-11T11:52:41+00:00","dateModified":"2025-01-07T10:26:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/"},"wordCount":473,"publisher":{"@id":"https:\/\/www.irion-edm.com\/it\/#organization"},"image":{"@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2023\/01\/Laney-blogpost-CDO-Irion-2023.jpg","articleSection":["Eventi"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/","url":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/","name":"CDO: quando \u00e8 un executive, pi\u00f9 chance di trasformare processi","isPartOf":{"@id":"https:\/\/www.irion-edm.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/#primaryimage"},"image":{"@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2023\/01\/Laney-blogpost-CDO-Irion-2023.jpg","datePublished":"2023-01-11T11:52:41+00:00","dateModified":"2025-01-07T10:26:41+00:00","description":"Le aziende in cui il Chief Data Officer ha un ruolo esecutivo (C-Level) usano i dati pi\u00f9 spesso anche per innovare prodotti e servizi","breadcrumb":{"@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/#primaryimage","url":"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2023\/01\/Laney-blogpost-CDO-Irion-2023.jpg","contentUrl":"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2023\/01\/Laney-blogpost-CDO-Irion-2023.jpg","width":1200,"height":627,"caption":"Douglas Laney CDO executive value"},{"@type":"BreadcrumbList","@id":"https:\/\/www.irion-edm.com\/it\/eventi\/chief-data-officer-executive-4xchance-trasformare-processi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.irion-edm.com\/it\/"},{"@type":"ListItem","position":2,"name":"Se il Chief Data Officer \u00e8 un executive, l\u2019azienda ha chance quadruple di trasformare i processi grazie ai dati"}]},{"@type":"WebSite","@id":"https:\/\/www.irion-edm.com\/it\/#website","url":"https:\/\/www.irion-edm.com\/it\/","name":"Irion","description":"Enterprise Data Management","publisher":{"@id":"https:\/\/www.irion-edm.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.irion-edm.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.irion-edm.com\/it\/#organization","name":"Irion","url":"https:\/\/www.irion-edm.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.irion-edm.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2019\/06\/logo-164.png","contentUrl":"https:\/\/www.irion-edm.com\/wp-content\/uploads\/2019\/06\/logo-164.png","width":164,"height":56,"caption":"Irion"},"image":{"@id":"https:\/\/www.irion-edm.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/irion.edm\/","https:\/\/x.com\/irion_edm","https:\/\/www.linkedin.com\/company\/899665\/","https:\/\/www.youtube.com\/channel\/UCoSbxRz4vKZXWN4BAXlTN0w\/"]},{"@type":"Person","@id":"https:\/\/www.irion-edm.com\/it\/#\/schema\/person\/8e06fbbf02a485c63c7e6f382d3e481d","name":"Team Marketing","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/161c76613f9c5cc2fdb474c11e5bea57f088f7021071a395f82f49d33f60deb2?s=96&d=https%3A%2F%2Fwww.irion-edm.com%2Fwp-content%2Fthemes%2Fthegem%2Fimages%2Fdefault-avatar.png&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/161c76613f9c5cc2fdb474c11e5bea57f088f7021071a395f82f49d33f60deb2?s=96&d=https%3A%2F%2Fwww.irion-edm.com%2Fwp-content%2Fthemes%2Fthegem%2Fimages%2Fdefault-avatar.png&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/161c76613f9c5cc2fdb474c11e5bea57f088f7021071a395f82f49d33f60deb2?s=96&d=https%3A%2F%2Fwww.irion-edm.com%2Fwp-content%2Fthemes%2Fthegem%2Fimages%2Fdefault-avatar.png&r=g","caption":"Team Marketing"}}]}},"_links":{"self":[{"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/posts\/46497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/comments?post=46497"}],"version-history":[{"count":0,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/posts\/46497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/media\/46510"}],"wp:attachment":[{"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/media?parent=46497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/categories?post=46497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/tags?post=46497"},{"taxonomy":"settori","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/settori?post=46497"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/topics?post=46497"},{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/cliente?post=46497"},{"taxonomy":"partner","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/partner?post=46497"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/authors?post=46497"},{"taxonomy":"personas","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/personas?post=46497"},{"taxonomy":"knowledge_area","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/knowledge_area?post=46497"},{"taxonomy":"use_cases","embeddable":true,"href":"https:\/\/www.irion-edm.com\/it\/wp-json\/wp\/v2\/use_cases?post=46497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}