{"id":62831,"date":"2025-09-23T09:37:35","date_gmt":"2025-09-23T08:37:35","guid":{"rendered":"https:\/\/www.irion-edm.com\/?p=62831"},"modified":"2025-09-23T10:59:22","modified_gmt":"2025-09-23T09:59:22","slug":"dms-2025-torino-ai-data-quality","status":"publish","type":"post","link":"https:\/\/www.irion-edm.com\/it\/eventi\/dms-2025-torino-ai-data-quality\/","title":{"rendered":"DMS 2025 Torino: Hub & Spoke e Customer Value nella nuova era dell’AI"},"content":{"rendered":"\n

La prima edizione torinese del Data Management Summit \u2013 con Irion nel ruolo di Venue Partner \u2013 ha confermato una verit\u00e0 fondamentale: l’intelligenza artificiale amplifica tutto, compresa la necessit\u00e0 di solide fondamenta nei dati. Il DMS 2025 ha fatto il suo debutto sotto la Mole con oltre 90 professionisti (pi\u00f9 lo streaming) riuniti all\u2019Environment Park e impegnati in tavole rotonde e interventi di alto livello, dal confronto sui Dati Sintetici <\/strong>e sulle architetture dati<\/strong> fino al Customer Value Management<\/strong>.<\/p>\n\n\n\n

Il CEO di Irion, Alberto Scavino<\/strong>, in avvio di giornata ha posto una domanda cruciale (‘Di chi sono i dati?’) e sottolineato la pressione normativa crescente tra DORA<\/a> e altri regolamenti, con la necessit\u00e0 di una risposta anche culturale: una nuova responsabilit\u00e0 diffusa nella gestione del patrimonio informativo aziendale.<\/p>\n\n\n\n

Alice Lo Gioco e Salvatore Aufiero di Reale Mutua<\/a> hanno spiegato i benefici di un\u2019architettura ‘Hub & Spoke<\/a>‘ (come quella della piattaforma Irion EDM): \u201cCon la nascita dell\u2019ufficio CDO a livello di Gruppo, erano nate nuove esigenze. Abbiamo Irion come motore di Data Quality per produrre esiti e statistiche e per la Data Ingestion. E un nodo di business in frontend<\/strong>: qualunque utente del Reale Group vede quell\u2019interfaccia. Per noi questo \u00e8 molto importante per garantire standardizzazione<\/strong>\u201d.<\/p>\n\n\n\n

L\u2019impatto positivo del modello H&S pu\u00f2 essere riassunto in sette punti<\/strong>, secondo i due data leader: oltre agli standard, ‘decoupling’, centralizzazione, semplificazione, un punto di vista ‘olistico’ sui dati, il miglioramento delle performance e una miglior gestione (scalabilit\u00e0, manutenzione, data observability<\/a>).<\/p>\n\n\n\n

Data Management avanzato: la cura del contesto<\/h2>\n\n\n\n

\u201cSe l\u2019algoritmo diventa sempre pi\u00f9 potente, allora la cura del contesto e dell\u2019ecosistema <\/strong>che lo nutre diventa ancora pi\u00f9 importante. Torniamo ai fondamentali: qualit\u00e0 del dato in base al purpose e attenzione massima. Non una qualit\u00e0 generica. <\/strong>E la governance. I metadati che arricchiscono il contesto dei dati stessi sono indispensabili per gli algoritmi: per poter scegliere, cercare e usare i dati corretti\u201d ha spiegato in una tavola rotonda Gabriele Seno<\/strong>, Product Advisory Director di Irion. <\/p>\n\n\n\n

“Possiamo fare tante iniziative per centralizzare, creare Data Catalog, favorire la Data Democratization con un Marketplace, ma l\u2019utente subisce il fascino dei dati raccolti velocemente: Excel abbinato a ChatGPT <\/strong>oggi pu\u00f2 fare tanto, inclusi altrettanti danni<\/strong>! Meglio dare un feeling basato su spreadsheet, ma dentro una piattaforma adeguata a tracciare tutto e trasformare il fai da te in una versione centralizzata e gestita<\/a>. \u00c8 un modo per raccogliere i contributi dal basso<\/strong> e portarli in ordine\u201d. Immaginiamo un agente, ha raccontato Seno, che monitora i dati in arrivo nel tempo e suggerisce modifiche o nuove regole per arricchire il dizionario di DQ: \u201cGi\u00e0 solo vincendo la sindrome del foglio bianco diamo dei vantaggi e manteniamo l\u2019uomo al centro <\/strong>della scelta finale\u201d.<\/p>\n\n\n\n

L’Advisory Director di Irion Mario Vellella<\/strong>, nella roundtable dedicata alla BCBS 239 e le evoluzioni regolatorie<\/a>, ha aggiunto: \u201cL\u2019Hub & Spoke per noi ha un significato molto importante: l\u2019esperienza di oltre 20 anni di Irion su Data Quality e Governance \u00e8 stata sintetizzata in questa architettura. Nel contesto regolatorio, una piattaforma deve essere flessibile, offrire una visione olistica ai Data Owner e rappresentare bene il processo di produzione dei dati. Con l\u2019Hub offriamo il meglio dei metadati <\/strong>per capire qual \u00e8 l\u2019oggetto di controllo e come orchestrarli. Con gli Spoke diamo motori dislocati <\/strong>con un ottimo grado di libert\u00e0 e flessibilit\u00e0<\/strong> e possiamo raccogliere esiti da altre tecnologie. Non abbiamo bisogno di sostituire tutto\u201d.<\/p>\n\n\n\n

La gestione dei dati nel Customer Care<\/h2>\n\n\n\n

Nel case study portato da WindTre, la sfida di gestire 30 petabyte di informazioni e 20 miliardi di interazioni al giorno. Cosa dimostra? Che gli ‘agenti intelligenti’ non sono solo hype se poggiano su basi solide di Enterprise Data Management<\/strong>. La gestione avanzata dei dati si rivela cruciale per garantire un Customer Care<\/strong> adeguato in settori cos\u00ec complessi: \u201cAvevamo <\/strong>60.000 PEC al mese da leggere. Prima gli operatori andavano a cercare manualmente nei repository. Ora abbiamo strutturato i contenuti informativi<\/strong> in modo da poter essere \u2018digeribili\u2019 anche dalle tecnologie di IA generativa\u201d ha raccontato il Chief Data Analytics Officer, Marcello Savarese. Adesso gli addetti sanno segnalare se in una certa zona il problema del cliente \u00e8 dovuto a un\u2019antenna fuori uso, magari per maltempo. I punti chiave: 90 esperti dei dati in staff, accesso ai dati senza intermediari <\/strong>e profittabilit\u00e0 quintuplicata dopo un anno.<\/p>\n\n\n\n

In primo piano, nel caso descritto, anche la gestione del cambiamento: finch\u00e9 le organizzazioni non si ‘aprono’ a una maggior fiducia non \u00e8 possibile leggere i dati in modo nuovo e realizzare progetti ambiziosi come le advanced analytics<\/strong>.<\/p>\n\n\n\n

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La prima edizione torinese del Data Management Summit \u2013 con Irion nel ruolo di Venue Partner \u2013 ha confermato una verit\u00e0 fondamentale: l’intelligenza artificiale amplifica tutto, compresa la necessit\u00e0 di solide fondamenta nei dati. Il DMS 2025 ha fatto il suo debutto sotto la Mole con oltre 90 professionisti (pi\u00f9 lo streaming) riuniti all\u2019Environment Park […]<\/p>\n","protected":false},"author":408,"featured_media":62833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[123],"tags":[],"settori":[],"topics":[],"cliente":[],"partner":[],"authors":[],"personas":[],"knowledge_area":[],"use_cases":[],"class_list":["post-62831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"acf":[],"yoast_head":"\nDMS 2025 Torino: dai dati sintetici al customer value<\/title>\n<meta name=\"description\" content=\"Data Management Summit 2025 di Torino focus su AI, Hub & Spoke e Customer Value. 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