Generating communications to customers
Communication Engineering
Generating communications to customers
Communication Engineering
Client testimonials
Michele Scippa
IT Governance manager, IBL Bank
Among the subjects considered:

NEEDS, CHALLENGES, AND SOLUTION

The needs
A solution for personalized and timely communication with the customer
Engineering
Structuring, consolidating, and automating customer communications:
Customization
Implementing automation of:
Control and archiving
On the entire process:
Timeliness
Optimization of production process and communication:

The solution
Automatic management with a 90% reduction in time and ease of use
Capabilities
Some of the Irion EDM features used:
Results achieved

The challenges
Volumes, automation, and collaboration

Time and volumes involved
Meeting the deadlines for the communication production
Circa 200,000 communications annually associated with as many positions, to be produced in a 4-week window while processing ~2 million records
Over 2,000 monthly communications to produce in a narrow time frame

Natural diversity management
Over 15 different versions of communication/templates
Dynamic selection of recepient and template from the entire database using sophisticated filter criteria
Hundreds of possible combinations in creating personalized content
Template and contents archive that a user with an appropriate profile can manage

Communication quality level
Correct contents
Quality graphics

Time and volumes involved
Meeting the deadlines for the communication production
Circa 200,000 communications annually associated with as many positions, to be produced in a 4-week window while processing ~2 million records
Over 2,000 monthly communications to produce in a narrow time frame

Natural diversity management
Over 15 different versions of communication/templates
Dynamic selection of recepient and template from the entire database using sophisticated filter criteria
Hundreds of possible combinations in creating personalized content
Template and contents archive that a user with an appropriate profile can manage

Communication quality level
Correct contents, quality graphics